• Data from orders that are processing or completed is taken into account.
• Revenues represent net amounts, excluding taxes, shipping, and taxes on shipping.

Each report presents its data for a given time period. Standard time periods include the last 7 days, the current month, last month and the current year. You can also use custom date ranges in your reports. Furthermore, each report’s main chart visualizes the data shown in its respective table.

The results can pinpoint particular products, product categories, and countries. Furthermore, if your shop uses more than one currency, each report shows data based on the currency chosen.

Your reports allow exporting their data, which is also presented in tabular form below their charts.

Below you can see a brief overview of the available reports in Sales Analysis for WooCommerce. In addition, please also have a look at the documentation where each report is discussed in detail.

Order Analysis

The Order Analysis report shows how the number of orders evolves over time.

Lead a successful enterprise using key metrics. Discover trends and where the business is headed to in terms of sales and revenue. Use reports that focus on trends and how sales develop over time, and hence, obtain valuable insights:

• Order Analysis
• Revenue Analysis

These reports help to reveal trends in order volumes. They also help to see where a firm is heading to in terms of order numbers and revenue.

Revenue Analysis

The Revenue Analysis provides a key view of the income that a business creates. It is based on the net sales considered over a period of time. Get a clear outlook on where your business is headed towards, based on current and historic sales data.

Customer Analysis

The Customer Analysis provides an in-depth view of the number of customers a business has. You can also see important related key metrics. For instance, this report conveys vital information on where a business’ customers are. It also reveals how much they spend on average and whether there is repeat-business.

Sales by Country

For your international business, it is certainly vital to grasp regional aspects of sales and revenue. Use the report on Sales by Country which furthermore outlines a very clear picture. Know exactly where your orders and customers come from.

Products by Country

Product-centered reports yield insights into where the markets for your products are and to what extent:

• Products by Country
• Product Revenue
• Unit Sales

You can also use these reports to discover what other products are often sold together. As part of several reports that focus on products, this report on Products by Country provides a detailed view of the order volume per product and country.

Product Revenue

The report on Product Revenue represents the total net revenue per product and country for any desired period of time. Make sense of the product revenue distribution with this key tool. See how revenue evolves and where it comes from with this report. Furthermore, it also serves a crucial purpose to discover trends in product lines and correlations.

Unit Sales

The report on Unit Sales shows the number of units sold per product, within a given period of time. Certainly, the report is essential in several areas of analysis. Use it to control price points, mean revenues and evaluate product output or sales performance.